With violence and drugs being a way of life, 19-year old rapper Jungle Muzik Larry turned his poverty and pain into his profession. Born and raised in Glen Oaks, an area of Baton Rouge, Louisiana referred to by locals as “the jungle” (hence his moniker), the southern lyricist created a grassroots movement in his own backyard using his hard knock life as the narrative. As a result, he’s amassed a loyal legion of supporters including XXL who named him one of Baton Rouge’s most promising MCs. Signed to Culture Republic, Jungle Muzik Larry is proving that delivering repeated quality is a cultivated skill, not a given.

The young ingénue’s first introduction to hip-hop was heavily populated with bordering Louisiana artists like Boosie, Lil Webbie, Lil Wayne and the Hot Boys. A lifelong fan of the down south movement, it was the struggle reflected in the music that influenced the rhymer to pick up a mic. He resonated with the disparity being that he was raised primarily by a single mother, the streets and the neighborhood OG’s, many of whom were in and out of the judicial system. Writing rhymes provided solace to the pre-teen who took on the role of ‘man of the house’ at the age of 10. Being that money was tight, there were no extracurricular activities outside of writing raps, something he knew he could do for free.

Jungle Muzik Larry and a few neighborhood friends formed a group when they were in middle school as something to fill their time, however the youngster began viewing his hobby as a viable career option. That led to he and his crew hustling to buy a few pieces of recording equipment (“they got their money from their mamas, I got mine off the porch”). During his freshman year in high school, Jungle Muzik Larry buried a friend followed by his mother suffering a stroke two weeks later. Those cataclysmic experiences brought a different kind of focus to the 15 year-old, as well as a sea of change. The teenager discontinued his education to care for his mom, which forced him to go even harder with his music. He began selling CDs at local stores and gas stations, as well as posting a labyrinth of activity on his social media pages that made a genuine connection with his rapidly expanding fanbase. He quickly sold out of product and amassed over 100k views on Spinrilla. Jungle Muzik Larry skillfully executed the rollout of the pivotal mixtape project Why Would I Change Now, influenced by late 90s and early 2000s era of southern hip-hop that summed up his life in the hood. The conceptually consistent 3-part series gave the certified wordslinger the attention he deserved. Building on that success, he released Apologies, which paired his solid brand of ghetto gospel with militant beats and rhythmic hooks.

Jungle Muzik Larry grasped the key aspect to personal branding early, utilizing all digital platforms to market himself and his music. By constantly flooding Youtube, Facebook, Instagram and Twitter with new material that got shared by his cult-like audience, the savvy entrepreneur began booking shows as the headliner without any commercial exposure. His unorthodox fame attracted the attention of legendary producer Mannie Fresh and current hitmakers Nard and B and C-Gutta.

There are obvious nods to his musical influences in his recordings that sound as if he’s pressed a reset button on the culture, however Jungle Muzik Larry has mastered the art of incorporating elements of the past within a contemporary context. His ability to spit bars with relatable lyrics that reflect his life, combined with his charismatic hustle and flow, puts him in a lane all his own. Entertaining with a varied delivery and evolving subject matter, the hard friction of Jungle Muzik Larry’s life has created a brilliant diamond.